Clarity and brevity are key to improving your conversion through your marketing channels. If you’re not editing your copy over and over again, you’re less likely to be creating your highest quality content. As someone who’s written copy for EdTech companies, here are copywriting tips to improve your marketing
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1. Use short sentences
Keep your sentences short. If you become long-winded, check if you have filler words in there. By creating short sentences, you’re writing concisely while emphasizing on clarity.
Tip: Read your writing out loud and see if it naturally makes sense. You might have a tendency to add jargon and unnecessary words, which doesn’t add value to your writing.
2. Replace adjectives with data
The data doesn’t lie and using numbers is eye candy to get to the point in a way that communicates the point.
For example:
- A bunch of people have tried and loved this product!
- With over 300 five ⭐️ reviews, this product has been saving teachers time!
3. Use the “so what” test
Re-read your writing and ask “so-what”?
Does it make sense?
Does it provide value?
Are the learning or informed while reading?
Time is limited and people care more about what’s in it for them than they care about your long winded story that’s all about you with a sprinkle of tips.
Tip: If you notice your writing uses a lot of I/Me/My writing and less You/Your writing, you’re not writing for your audience, you’re writing for yourself.
4. Avoid Adverbs
Clear writing is strong writing. If you see an adverb in your copy, delete it. It’s lazy and makes you sound unsure of yourself. You’re showcasing your products and ideas – be bold.
Here are examples of adjectives that hold minimal weight:
- Extremely
- Definitely
- Truly
- Very
- Really
Here’s an example of removing an adverb which also shortened the sentence:
- He drove very fast down the highway.
- He sped down the highway.
5. Be Objective
Stop writing copy like you’re not proud or believe in the work that you’re sharing. Create and have confidence that you’re delivering on what you say. Subjective writing lacks facts and data.
If you make these five changes in your marketing, you’re going to see growth in people sticking around longer to read. Try testing it out with your email marketing. Here’s some helpful resources to get you going.
