Email marketing is a personal way to reach your audience. No algorithm needed. What you might not realize is that data shows that conversion rates through email marketing is much higher than other channels. Once you start building your email list and you begin sending emails, you want to make sure you keep your subscribers, which is why I want to make sure you’re aware of the common email marketing mistakes Teacherpreneurs make, so you know how to fix.
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Common Email Marketing Mistakes Teacherpreneurs Make
Here are the most common email marketing mistakes I see from TPT seller emails. Are you making any of these mistakes? Let’s work on fixing them together!
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1. Not utilizing the preview text
Your preview text matters. You open rate for your email has nothing to do with the content inside the email. It’s determined by your sending date/time, subject line, and preview text. The preview text is often ignored, but if used properly, can sway your audience to click.
This is now a duplicate of your subject line. It’s an extra step to get the teacher to click into your email.
2. Not speaking with conviction
If you’re unsure of what you’re talking about, your audience will also not be convinced that what you’re telling them is a must-do/have. Own your words and speak w/conviction. Be sure of yourself when you speak. Here are some examples:
- You might need vs. These items are perfect for
- I think these might be vs. These are
- These could be great for vs. These are a lifesaver for
3. Writing too much text
This is the most important section. Get to the point with your writing. You should be editing and shortening your copy when you look over it. Have you ever told a story and once you make your point at the end, the person goes, ahhh – ok. In an email, they won’t wait for you to make your point, they’ll just click out.
You only have a few moments to captivate your audience so they continue reading. Make it count.
4. Not writing like a human
When writing with brevity, it’s also important to keep the language simple. Use plain English over buzzwords. You’re a human talking to humans! 🙃 If you’re describing something using overly complex words,
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5. Adding lots of images or a heavy image file
Email deliverability is the rate at which your email actually makes it into teacher’s inboxes. An email deliverability rate can be lower when an email bounces or gets automatically filtered into a spam folder. Using one large image as your entire email, or too many images in general, tends to end up in recipients’ spam folders.
You’ll also want to make your image file sizes as small as possible without losing their visual integrity to prevent long email load times. You can use a website like Tiny PNG to help compress images.
6. Not hyperlinking your images
You can get more use out of the images in your email by making them clickable. For the images that you do add to your emails, hyperlink them so that when clicked, it reaches the same destination as your CTA. This will increase your chances of the teacher following through with your offer.
7. Not tracking your clicks with UTMS
We talk about the importance of UTM tracking in my Content Strategy Vault, so make sure you sign up for the waitlist. Knowing if your efforts are leading to conversion or increased traffic helps you understand where to spend most of your time and efforts, in addition to letting you know what you need to tweak.
8. Not creating clear CTAs
A CTA (call-to-action), let’s your users know what to do next after reading your content. It’s more than a simple button or a small sentence at the end of your email. A good CTA starts with the subject line and follows all the through your email. What’s the purpose of your email? That purpose should be apparent and trickled throughout.
Sometimes people feel that they need to over communicate resources in order to help the teacher, but in reality they are doing the opposite by confusing the teacher. Newsletter style emails will send your teachers to different places, of course. If you are curating a funnel email, you should have a point to make in every email.
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