Newsletter emails are great and I definitely love sending one every now and then. However, this can err to the side of too routine and lazy. Here’s a list of types of emails you can send to your audience so that you can freshen up your email marketing strategy. This list will give you tons of ideas that you can implement this month.
If you want more email marketing resources, check out these blogs:
#1 – Welcome Email or Series
When people opt into your email list, are you nurturing them over time so that they can get to know you, why you’re an authority figure in your niche, and what topics you plan to serve them with? A welcome series will help you educate your audience with a series of automated emails sent in a sequence to get that teacher more interested in you, without you having to manually send.
Tip: It doesn’t have to be perfect in your first version. My first welcome sequence had two emails and when I had more time to dedicate to writing, I was able to re-write and edit to have a series. Want to check out my email sequence? Enter your email below:
2. Promotional emails
Sending direct promo style emails as a teacher can feel scary, but hey, these teachers are getting promo emails from Bed Bath and Beyond and Target ALL THE TIME. So, why can’t you throw you name in the ring? Your products are valuable and you should be promoting products, affiliates, etc – some way to make money.
If you’re too nervous to have a direct promo email just yet, try pairing the promo with a free piece of content that is related to the paid product – and also encourages them to purchase the paid product afterwards so there’s a funnel. Be intentional with what your pairing your paid promo with so that it’s all thematic.
3. Testimonials and reviews
Social proof is one of the best ways to drive sales. If you can wrap this up into an actual customer story, ex: They were that and TRANSFORMED to this because of [product name], that goes a long way. This also inspiring your current customer to convert, especially if they were on the fence.
4. Newsletter and product or business announcements
When thinking about types of emails you can send to your audience, this one is very common because it packs a punch to give your audience all they might have missed in one email. The con with this is that it drives different behavior so it’s not super focused on a goal. It nurtures and educates your audience, but since there’s no urgency, it can lead the teacher to not click every link, which, makes sense right?
The pro is that these serve as a consistent touchpoint with your audience (we looooveee consistency!). As someone who focused on content strategy in my own biz, this is my cup of tea. However, I’m not re-working what this can look like with more focused emails in order to serve my audience and drive sales.
5. Content marketing pieces
We can’t expect our readers to spend an entire day scrolling through our blog posts, free content, guides, etc. Instead, we know that a lot of people want to be given curated and relevant content in a way that’s extremely accessible.
Tip: Send an email that gives a brief overview of a blog post, then a bold call to action that draws them to reading the rest.
6. Surveys and feedback
Asking for feedback can be scary, but it’s also a huge gift. Asking for feedback can give you insights into how you’re doing, the culture you’re creating with your audience, and how to stop, continue, or start something new. Surveys also help you learn what type of customer you’re serving.
Enroll in Email Marketing Essentials!
While this list has types of emails you can send to your audience, learn the essential strategies to launch and freshen up your email strategy and start collecting leads ASAP. The right email marketing moves can make all the difference. We’ll cover it all in Teacher Marketing Essentials: Email Marketing.
