As a beloved user of Kajabi, I’ve been able to increase my product price point by on average, over 8,000%. My yearly sales have increased year over year because on top of the price point, the technology that Kajabi provides is much more advanced than other platforms and systems. A big reason of that is through upselling thanks to Kajabi. In this series, I’m diving into upselling, and how it can increase your customer’s average spend.
Upselling is the perfect strategy to increase the amount of money your customers are spending. This tactic has been around for quite some time, and it’s even easier with tech in place to support you.
What is upselling?
Upselling is a sales tactic done by businesses to get a customer to buy a pricer item, or a collection of more items. By doing so, the customer ends up spending more. In addition to making more money, you’re providing personalized products to what the customer already likes, which creates a more satisfied purchaser.
Upselling vs. Cross Selling – What’s the difference?
Upselling refers to the practice of encouraging customers to buy a higher-end product in a single transaction and for subsequent transactions. Cross-selling, on the other hand, involves encouraging customers to add complementary products to their carts.
Amazon does this well with its algorithm. When you shop, Amazon displays products that others have bought with the item you’ve chosen to convince you to buy those items. That’s cross-selling.
Neither cross-selling nor upselling is better than the other. In fact, you should use both if you have multiple products available for purchase, especially if they don’t repeat materials or information.
How Kajabi helps you upsell
In Kajabi, after a user purchases a product of yours, you can upsell additional offers (products) after the initial product has been purchased. A buyer will complete the checkout flow and then be presented with a new page with the option to purchase another Offer.
If a user declines the offer, Kajabi let’s you set up downsells. A Downsell is another Offer presented to customers that decline to purchase the Upsell. This gives you a second chance to make an additional sale if your customer declines the original Upsell. Downsells are typically lower-priced Offers, a discount on the same Product, or an Offer for a completely new Product.
The cool part of this is that you set it up once, and it automatically upsells and down sells for you when the user is in the check out process. It’s like having your own sales person without actually hiring anyone extra or having to send and set up extra emails! It’s all done in the same ‘flow’!
Kajabi Order Bumps
An Order Bump is used as a way to advertise another Offer on the checkout screen. A user will go through the checkout sequence and see a simple option to add another Offer to their checkout. This is such an easy way to cross-sell a complimentary product, and is a feature not available on other platforms.
Conclusion
In order to sell more and have the data to personalize to your audience, you need a system in place where the technology is interconnected. With Kajabi, you get to sell digital products, host a podcast, create an online course, and more. It’s also paired with email marketing, marketing tools, a website, and powerful analytics, all in one bulk price.
Want to try it out? Click here for a 30 days free trial (normally 14 days). When you use my link, I’ll schedule a call with you to help you get up and running based on your goals.
Read this next: Earn beyond the classroom with Kajabi!
